“We have an intricate product message and unique selling proposition that needs to be clearly, quickly and forcibly communicated to sophisticated sales prospects. TSI expertly digested the market intelligence and science background to create compelling sales tools.”
ECOSPAN
Case Study: Creating response-driven sales tools to heighten awareness and grow sales for a newly formed “green” company.
Challenge: Position and support return value of a new, cutting-edge bioplastic solution among leading Fortune 500 companies to promote acceptance and sales.
Tactics
- Conceptualized and developed Ecospan's corporate identity, branding, and brochure.
- Designed high profile, quick-hitting graphics to drive traffic at high-density tradeshows and exhibitions worldwide
- Created a series of modular PowerPoint presentations that could be tailored to specific sales targets
Results
- Successfully conveyed recyclable/reusable value position of Ecospan Bioflow™ reusable bioplastic packaging used to replace traditional packaging
- Positioned brand as a non-petroleum based material that reduces carbon footprint, increases sustainability, enhancing company image